Euphoria x Half Magic B*tch Ur My Soulmate Extra Plush Lip Gloss Review: Is It Worth the Hype?

If you’ve been scrolling through social media lately, you’ve probably seen the Euphoria x Half Magic B*tch Ur My Soulmate Extra Plush Lip Gloss everywhere. Part of the buzzy Euphoria x Half Magic Collection, this lip gloss promises high-shine, plush comfort, and a name that’s impossible to forget. But does it deliver on performance, or is it just a pretty tube? We put it to the test.

In this review, we’ll break down the formula, wear time, shade range, and how it compares to other glosses. Whether you’re a die-hard Euphoria fan or just looking for your next everyday gloss, read on to see if this product is worth adding to your cart.

First Impressions and Packaging

The B*tch Ur My Soulmate gloss comes in a sleek, clear tube with the Half Magic star logo and the iconic Euphoria branding. The applicator is a plush, doe-foot wand that picks up just the right amount of product. The gloss itself has a smooth, non-sticky texture that glides on effortlessly. The shade is a universally flattering peachy-pink with fine shimmer particles that catch the light without being gritty.

• Packaging: sturdy, clear tube with star motif
• Applicator: plush doe-foot, easy to control
• First swipe: smooth, non-sticky, with subtle shimmer

Formula and Wear Test

The formula is infused with moisturizing ingredients that keep lips feeling soft and hydrated. It has a pleasant vanilla scent but no strong taste. We wore it for a full day without reapplying: the gloss lasted about 3–4 hours before fading, leaving a subtle tint behind. It’s not transfer-proof, but it’s comfortable enough for all-day wear. Compared to other glosses in the Euphoria x Half Magic Collection, like the Glitterpuck Pressed Fairy Dust, this one is more of a daily staple than a statement piece.

• Wear time: 3–4 hours with light eating/drinking
• Comfort: hydrating, non-drying
• Finish: high-shine with fine shimmer

How It Compares to Other Half Magic Lip Products

Half Magic is known for bold, creative makeup, and this gloss fits right in. While the Magic Flik offers precision eyeliner, the B*tch Ur My Soulmate gloss is all about effortless lip color. If you’re looking to pair it with a full Euphoria look, the Shimmery Neutrals Trio eyeshadow palette complements the gloss’s peachy tones beautifully. The gloss also layers well over lipsticks or stains for extra dimension.

• Pairs well with Shimmery Neutrals Trio for a cohesive look
• Layering: works over matte lipstick or alone
• Versatility: office-friendly or night-out appropriate

Pros and Cons

No product is perfect. Here’s a quick rundown of what we loved and what could be improved.

• Pros: Non-sticky, hydrating, beautiful shimmer, flattering shade, comfortable all-day wear
• Cons: Not transfer-proof, needs reapplication after meals, limited to one shade in the collection

Overall, the Euphoria x Half Magic B*tch Ur My Soulmate Extra Plush Lip Gloss lives up to the hype for those who love a comfortable, shiny gloss with a touch of shimmer. It’s a versatile everyday product that adds a subtle Euphoria-inspired glow. If you’re ready to try it for yourself, check out the Euphoria x Half Magic B*tch Ur My Soulmate Extra Plush Lip Gloss on Half Magic’s site.